How LEAP Will Become Widespread

It is in the nature of LEAP to grow organically and become widespread. Briefly, these protocols will succeed and become widespread because:

• They meet the technical requirements of the industry.
• A set of protocols which do what LEAP does are desperately needed.
• Paradoxical though this may seem, there are no credible competing protocols at present.
• They are truly open and patent-free. Any company, organization, or individual may implement and use the protocols without incurring licensing or any other fees. Nobody, including Neda, may earn revenue by virtue of ownership of these protocols.
• Open-source implementations of the protocols are freely available. They are available because Neda has written them, and is giving them away in the form of open-source software.

All the technological and software assets required to promote the widespread usage of LEAP are complete and in place. These assets consist of:

• The LEAP protocols themselves
• The patent-freedom of the protocols
• Open-source software implementations of the protocols for all major platforms and end-user devices
• Free subscriber services to support initial deployment of the protocols in end-user devices

We will initiate the propagation of LEAP by making industry-wide exposure of all the assets we have created for this purpose. We will publish and distribute the relevant documents (The WAP Trap, The LEAP Manifesto etc.), and we will make all our software implementations available as open-source. This will be sufficient to initiate the organic growth of LEAP described above.

In addition to this organic growth, Neda will also participate in active promotion of the LEAP protocols, by actively marketing message center software and systems licenses, and LEAP technology licenses. We expect that as usage of the LEAP protocols increases, other companies will quickly begin to compete with Neda on this basis. From the point of view of making LEAP widespread, this competition is greatly to be desired, since this will serve to accelerate the adoption of LEAP within the industry.