This lack of standardization within the industry inhibits its growth. In order for the industry to reach its potential, there must be complete interoperability among all components of a complete Mobile Messaging solution. All of the current and future wireless networks must interoperate easily, like the Internet itself, as a single network.
In order for this to happen, the Mobile Messaging industry must adopt a single, standard set of open protocols. Ultimately, network industries are based on protocols, not on specific products or services. The key enabling and driving force is the underlying protocol. Until a single open standard is adopted, growth of the Mobile Messaging industry will remain inhibited.